Loyalty Connect
A payment linked loyalty solution

What is Loyalty Connect


Your customers can link their loyalty programme to any payment card such as Mastercard, Visa, Amex, CUP, JCB. Once linked, this can be used by a customer to both pay and earn (and burn) their loyalty points or offers securely in real time.

Customers can easily enrol into Loyalty Connect directly through your app and/or website. In the future, your customers will also be able to join or link their loyalty card through their banking apps. No more missed loyalty points. 


Loyalty Connect can help retailers to:

  • Increase loyalty programme participation; through new and existing customers: make it easy for your new and existing customers to earn and burn loyalty points and rewards, as they only need to present their payment card at the till
  • Drive new customer acquisition: provide a seamless way for new customers to join your loyalty programme by allowing them to link their payment card during the enrolment process through your own retailer app or website
  • Gain better data and insights: capture every transaction, however small, each time your customers presents their payment card
  • Reward your customers more often: encourage repeat purchases by making it more convenient to earn offers and rewards
  • Improve customer convenience and reduce transaction time at the till: your customers will only need their payment card when purchasing making the whole process quicker and more convenient for your customers and staff
  • Save on plastic card issuance costs: save on card plastic and postage as the loyalty card can be linked digitally in-app (no need for a physical loyalty card)
  • Available via a simple POS implementation; our proprietary technology implements directly with your POS system, and is designed to minimise development effort


Loyalty Connect will provide key benefits to your customers:

  • No more forgetting their loyalty card; loyalty card will be linked with their payment cards 
  • More convenient checkout; frictionless journey at till through the ability to present only their payment card
  • Gain more rewards; customer is rewarded for each and every transaction, increasing customer satisfaction
  • Better visibility of points, offers and rewards; available via your app/website or your customers’ banking app



You can deliver the Loyalty Connect service via your own loyalty program mobile application and website using our Merchant Implementation API’s which enable customers to Enrol, Connect, Transact and View connected payment cards to their loyalty accounts. More details can be found in our Merchant Implementation API journey documentation.

For more information please contact us at loyaltyconnect@mastercard.com