Explore Priceless®

Priceless was founded on the core insight that experiences matter more than things, and it is as powerful today as it was in 1997. Through our global programs - Priceless® Cities, Priceless® Causes and Priceless® Surprises - Mastercard cardholders around the world can experience something Priceless each and every day.


Taking in a once-in-a-lifetime view in a new city: priceless


Within each of us is a spark that can change the world

Priceless surprises

You never know who we’ll surprise next!

The BRIT Awards with Mastercard

2020 represents the 22nd year of Mastercard’s headline sponsorship of The BRIT Awards, the biggest night in British music. Whether it’s tickets to The BRIT Awards or Priceless Surprises with your favourite artists, Mastercard has been creating exclusive experiences for music fans for the last two decades.

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Mastercard in partnership with Arsenal Women FC

For over a quarter of a century we have been a major sponsor of women’s football and we’re proud to partner with Arsenal Women FC, the most successful English women's football team in history. Having won the Women’s Super League a record of 12 times including in 2018/19, Arsenal Women FC will also compete in 2019/20 season’s UEFA Women’s Champions League. They are also the world’s most followed women’s sport team on Facebook, with nearly 5 million likes.

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World Elite Mastercard® luxury travel benefits

Experience travel on a whole new level with a personal travel advisor,
luxury benefits and amenities, and global VIP recognition and access, including special promotions